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In 1911, the editor of the newspaper Time Arthur Brisbane was evaluated information value of pictures, remaking the famous saying “it is Better to see once than hear a hundred times” in a recommendation for colleagues: use a picture, it is worth a thousand words. This expression is perfect as a motto for such an actual direction in the modern communication system as infographics.

Infographics appeared in 1982 as a result of the evolution in the information sphere, constantly developed, became one of the most fashionable, relevant and influential types of visual communication and became widespread. Every year tens of millions of images are created, the information in which is presented in graphical form. According to scientists ‘ research, 90% of the information we remember is based on visual perception, so you can easily understand why such a simple and visual means of data visualization as infographics stands out among other means. The main goal of the infographic was to inform. And the design is just a way to bring it, and to make it so that it was clear to any person who saw it. You may like the way the infographic is designed — but it’s more fun to get really valuable information from it. The main purpose of infographics is to improve the process of perception of information, explanation of complex information in simple images, as well as the transfer of data in a compact and interesting message, which looks more interesting in comparison with printed text.

With the development of information technology, humanity is getting more and more opportunities to quickly and efficiently collect and submit information. Images make information more attractive and compelling. Therefore, one of the most popular forms of dissemination of ideas with the help of visual images is infographics.Infographics are constantly evolving and improving. A few years ago there was only printed infographics. The Internet has opened up new opportunities for the development of infographic impact technology — it becomes animated and interactive.

Animated infographics is a kind of technique for creating a high-quality story of your information. Animated graphics typically use a combination of illustration, data visualization, and dynamic text to convey specific information to the viewer. The ability to collect real-time data and dynamically display it on the Internet in order to attract diverse audiences spanning the world has led to the development of new interactive applications and created a new environment for information design. Therefore, now more and more developing interactive infographics. Interactive infographics are infographics that allow you to change the data displayed in graphical form online. The main advantage of infographics, in our opinion, is that the methods of data presentation by means of infographics fully correspond to the way a person perceives visual images.

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